To effectively blend distinct organizational histories and brand identities, it’s crucial to involve community values and heritage from the outset. NewGround, prioritizing a strategy-first approach, integrated core values and meticulous planning into every facet of this project for Txn Bank. Their comprehensive services spanned strategy, architectural and engineering design, environmental graphics, audio-visual integration, furniture procurement and design, and technology implementation. By engaging NewGround from the initial conceptual stages, TXN Bank ensured the creation of a space that was both aesthetically pleasing and deeply meaningful. Furthermore, TXN Bank adopted a tailored version of NewGround’s Integrated Project Delivery methodology. This allowed for early engagement of construction trade partners during the design phase. This proactive collaboration streamlined planning, preemptively addressed potential project obstacles, optimized project outcomes, and minimized waste.
A cornerstone of TXN Bank’s brand and organizational ethos is its deep-rooted Texas heritage, traditions, and community engagement. The primary objective was to consolidate employees from two separate locations into a revitalized and inspiring unified space. To honor the legacy of both merging institutions and their respective employee groups, the design incorporated impactful environmental graphics, notably a history wall. This feature serves as a tribute to the combined financial institutions that formed TXN Bank, celebrating the rich history underpinning this new central office location. The employee experience was meticulously considered in the modern rustic design, providing enhanced amenities, improved workspaces, and ergonomically designed, adaptable furniture sourced through NewGround’s partnership with MillerKnoll. Abundant natural light, extending even into stairwells, infuses the space with an invigorating and fresh ambiance.
The design of the TXN Bank location also placed significant emphasis on the customer journey. With an integrated branch within the main office, it was essential to carefully orchestrate both employee and customer flows. The design ensured that main office personnel and branch customers could navigate the space without unnecessary interaction or confusion. To achieve this seamless customer experience, the branch incorporated a traditional teller line alongside a service center, both featuring natural wood finishes to intuitively guide customers. Accessibility was enhanced with an ADA-compliant counter and upgraded drive-up lanes equipped with Interactive Teller Machines (ITMs) to manage increased transaction volumes. Recognizing TXN Bank’s desire to showcase its rich organizational history to customers, NewGround facilitated the creation of a showroom featuring a historic vault door. This restored vault door acts as a powerful symbol of TXN Bank’s enduring commitment to its clientele and serves as a striking focal point within the space.
In conclusion, TXN Bank’s new office space, designed in partnership with NewGround, successfully merges heritage with modernity. By prioritizing strategic planning, community values, and both employee and customer journeys, TXN Bank has created a space that not only honors its past but also paves the way for a vibrant future. This project exemplifies how thoughtful design and a collaborative approach can transform a financial institution’s physical space into a powerful embodiment of its brand and values, enhancing both internal operations and customer engagement.
