As part of its commitment to community engagement and cultural diversity, U.S. Bank is actively celebrating the Lunar New Year in 2024, recognized by many across the globe. While not a federal holiday in the United States, Lunar New Year is a significant cultural event, and U.S. Bank is marking the occasion with a range of initiatives for its customers and communities, reflecting the spirit of inclusivity often associated with bank holidays and community celebrations.
The Lunar New Year, commencing on February 10th, 2024, ushers in the Year of the Dragon, a symbol of power, prosperity, and good fortune. Sekou Kaalund, Executive Vice President, Head of Branch Banking at U.S. Bank, highlighted the bank’s enthusiasm for the celebrations. “Lunar New Year is a deeply meaningful time, and U.S. Bank is honored to celebrate alongside our employees, clients, and the diverse communities we serve. In this Year of the Dragon, symbolizing honor and success, we are pleased to offer our special red envelopes and calendars in our branches and to support numerous community festivities. We extend our warmest wishes for a Happy Lunar New Year!”
U.S. Bank’s celebrations for the Year of the Dragon encompass several engaging opportunities:
Digital Red Envelopes: A Modern Tradition
Embracing digital convenience, U.S. Bank is offering exclusive Lunar New Year e-card designs via Zelle® within the U.S. Bank Mobile App. The tradition of gifting red envelopes filled with lucky money is made seamless, allowing customers to send auspicious wishes and monetary gifts to loved ones anywhere in the country. This service is offered free to U.S. Bank clients through Zelle®.
Exclusive 2024 Calendars and Red Envelopes at Branch Locations
Customers are invited to visit select U.S. Bank branches to collect a complimentary 2024 Year of the Dragon wall calendar and traditional red envelopes. These items, themed “soaring into action,” are available while supplies last at participating locations. The calendar’s artwork is also available as a digital wallpaper download at usbank.com/yearofthedragon. This initiative brings the festive spirit directly to the communities U.S. Bank serves, much like holiday promotions often seen around bank holidays.
Financial Guidance for a Prosperous Year
Recognizing that the new year is a time for planning and aspirations, U.S. Bank is providing accessible financial guidance services. Customers can access both in-person and digital support, including live cobrowsing with a banker and convenient appointment scheduling, ensuring everyone has the resources to plan for a financially sound year ahead.
Community Partnerships and Lunar New Year Events
U.S. Bank is extending its Lunar New Year celebrations through partnerships with community organizations nationwide. The bank proudly supports various community events, parades, and festivals, fostering local engagement and cultural appreciation. Supported events include:
- Jan. 27-28: Lunar New Year Festival, Monterey Park, California
- Feb. 18: Lunar New Year Parade & Festival, Chicago
- Feb. 18: Alhambra Lunar New Year Festival, Alhambra, California
- Feb. 24: Lunar New Year Celebration, Seattle
- Feb. 24-25: Chinese New Year Festival and Parade, San Francisco
Donut Giveaway in Southern California Branches
Adding a sweet treat to the celebrations, U.S. Bank is partnering with California Donuts to offer complimentary donuts at select branch locations in Southern California on February 9, 2024, while supplies last. Participating branches include:
- Arcadia (1400 S. Baldwin Ave., Arcadia, California)
- Alhambra (2400 W. Commonwealth Ave., Alhambra, California)
- City of Industry (17501 Colima Rd. STE A, City of Industry, California)
- Hacienda Heights (2040 S. Hacienda Blvd., Hacienda Heights, California)
- San Gabriel (401 E. Valley Blvd., San Gabriel, California)
- San Marino (2300 Huntington Dr., San Marino, California)
Customers can also enjoy a free donut from California Donuts Bakery in Los Angeles on February 9, 2024, directly from the bakery, while supplies last.
U.S. Bank’s longstanding commitment to Asian communities is further demonstrated through its continuous support and grants to organizations such as the Chinatown Community Development Corporation and the Asian Business Association chapters, reinforcing its role within diverse communities beyond standard bank holidays.
For more details about U.S. Bank’s Lunar New Year festivities, please visit usbank.com/lunarnewyear.
About U.S. Bank
U.S. Bancorp, with a substantial workforce of approximately 75,000 employees and assets totaling $668 billion as of September 30, 2023, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, U.S. Bank delivers a comprehensive suite of financial services across the nation and globally. Recognized for its digital innovation, community engagement, and exceptional customer service, U.S. Bancorp continues to be a leader in the financial industry. For additional information, please visit usbank.com and navigate to the “About Us” section.
Zelle® is a registered trademark of Early Warning Services, LLC. Deposit products are offered by U.S. Bank National Association. Member FDIC.
